Larissa Elmor

Larissa holds a bachelor's degree in Business Administration from the Federal University of Rio de Janeiro (UFRJ, 2018) and a Master's degree in Business Administration from FGV EBAPE, with an emphasis on Behavioral Sciences and Decision-Making (2022). She is currently pursuing a PhD in Business Administration at FGV EBAPE.

Her research interests lie in the field of Marketing, specifically consumer behavior, social class disparities, and sustainability. She is currently involved in the development of scientific research projects in consumer behavior, including topics such as sustainable consumption and consumer perception formation.

Additionally, she is responsible for coordinating and managing data collection and research assistants at the Center for Behavioral Research at the Getulio Vargas Foundation (CBR-FGV).