Research investigates financial decision-making at Complexo da Maré
Interest rate, payment terms, and warranties are determinant factors for the decision about a loan. Questions from psychological nature, such as emotions arised at the choice moment, are very often fundamental. To investigate this topic, CBR coordenates, in partnership with Observatório de Favelas, a study about the decision-making process of people who live at Complexo da Maré, in the context of microfinance – the offer of loans, savings, and other financial services tailored to microentrepeneurs and low income people. “The choice of Maré as a study object was motivated by the presence of a preat public who can benefit from microfinance products, by the local population' heterogeneity and by the possibility to understand the slum beyond a stereotyped and stigmatized view”, justified Goldszmidt.
This study is in its inicial fase, in which researchers are running qualitative research and lab experiments. The experimental lab is located at Observatório de Favelas, at Nova Holanda – one of the 16 slums that form Complexo na Maré, located between Brasil Avenue and the Red Line, at Rio's North Zone. In the experiments, participants are presented with decision-making hipotetical situations, and based on their choices, it is possible to understand their decision process. Around 250 people participated of the project, which was implemented in 2014. There will be a survey from a sample of people who live there.